About Us: Company History
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Making a Difference for Retailers Everyday

From Humble Beginnings to National Recognition...

In the year 1977, in a modest two-car garage in Rochester, New York, a new company emerged - one whose philosophy of personal service, wide selection and reliability would make it an industry leader.

Offering same-day shipping, competitive prices and a broad inventory, RSR Group, Inc. quickly became one of the leading forces in the shooting sports market. Two years after its birth, the company opened its second sales and distribution facility in Winter Park, Florida, and later moved its corporate headquarters to this location.

As the demand for RSR Group's products grew, so did their facilities. The unveiling of its Reno, Nevada facility in 1981 placed RSR Group proudly in the national distributor spotlight. A few years later in 1983, a fourth distribution center opened in Texas. Shortly after in 1985, Milwaukee, Wisconsin became home to a fifth facility.

In 2005, the company purchased a state-of-the-art distribution center in Grand Prairie, Texas. The 102,000 square foot facility has allowed RSR Group to centralize all of its inventory and service dealers across the U.S. more efficiently.

RSR Group provides its customers with the speed and convenience of ordering from regional branches. Customers can simply call a nearby sales center and have their order shipped on the same day and by the most inexpensive means. RSR Group's sales network provides dealers with neighborhood service combined with the buying power of a national corporation.

Over the years, RSR Group, Inc. has revolutionized the shooting sports industry. The company has become a top distributor in the shooting sports market and has been recognized for its commitment to the industry and its programs. RSR Group, Inc. is a supportive and participating member of the National Shooting Sports Foundation, the U.S. Sportsmen's Alliance, and the National Rifle Association. The company has also received numerous awards for its dedication to personal service and customer relations.

RSR Group, Inc. is proud to have pioneered the first industry E-Show, an online trade show that gives dealers the opportunity to participate in a large-scale trade event without ever leaving their stores. The E-Show offers discounted prices, new products, product exclusives, money-saving programs, and daily prize giveaways, all available to customers simply by logging into their RSR Group, Inc. account on their computer.

For over 35 years, our dedication to "making a difference for retailers every day" has remained constant. RSR Group, Inc. Service Professionals are committed to providing you with the finest customer service in the industry and carrying forth the reputation that has made RSR Group a leader in the shooting sports market.