Dealer Login:

Click Here to Become a Dealer

News & Info: Industry News

10/15/20 - Tikka T3x Lite Roughtech Receives “2020 Great Buy” Award

(Accokeek, MD) Beretta is pleased to announce that the Tikka T3x Lite Roughtech has received the “2020 Great Buy” Award for Best Rifle from Outdoor Life magazine. This esteemed award is based upon repeated and rigorous testing by the magazine’s editors, and each category showcases some of the most anticipated and popular new products for the year.

The official award announcement noted that, “the latest from Tikka is a textbook example of a solid, well-thought-out rig that does everything a hunting rifle should do. It is a smooth-running bolt gun with great balance, so it’s lively and fast-handling. The single-stack 3-round magazine loads easily and feeds ammo into the action perfectly every time. You can also throw a single round into the action and it will never fail to chamber, something a shocking number of rifles struggle with. In addition to its fine ergonomics, the rifle is accurate. Ours, chambered in 6.5 Creed, shot sub-MOA groups. The rifle is also a handsome devil. The deep flutes on the bolt, the quality of the finish on the stock, and the bluing on the barrel give it visual appeal, which adds to the value of this $1,000-plus gun and puts it in the top spot for this year’s Great Buy award.”

“The T3x Lite Roughtech perfectly proves that you can have both form & function. Designed with a smooth action, a laser-accurate barrel, and a crisp trigger at its heart, the Roughtech adds a good looking stock that performs in any weather, an oversize bolt handle that allows quick follow-ups (even in bulky gloves), and a host of other features to make it the best bet for serious hunters in its bracket. We appreciate Outdoor Life seeing the value that this rifle brings,” Phillip Jones, Premium Guns, Rifles, and Ammunition Product Manager, said.

The Tikka T3x Lite Roughtech provides year-round pinpoint precision through its utilization of a T3x Lite model’s high-performance benefits combined with a Roughtech stock. The rough surface texture gives the user a solid grip throughout the stock in all weather conditions. Its weight has been optimized with a fluted bolt and barrel and a muzzle brake has been included for reduced felt recoil. The Tikka T3x Lite Roughtech is available with a Desert Tan stock featuring a spider web pattern design and retails for an MSRP of $1,100.

Beretta, established in 1526, is the oldest industrial dynasty in the world, tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and provides the most widely deployed sidearm throughout the U.S. Armed Forces. Today, Beretta manufactures, distributes, and markets a complete line of firearms, accessories, and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit

By the Outdoor Wire - Thursday, October 15, 2020